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St. George is a part of Strawberry – a world of unique experiences & benefits

Strawberry is a portal to a world of hotels, meetings, restaurants and spas. Our members can enjoy a range of benefits all over the Nordics – our goal is to fill your life with meaningful experiences.

"Growth has a place in our business DNA and we need change to continue the fantastic growth of the last 25 years. Simply adapting is no longer enough. We need to be trendsetters. We want to offer best-in-class hotel experiences. We are also challenging our role as a player in the tourism industry to be more relevant to more people. That's why Strawberry marks a new and exciting era for us." - Petter Stordalen

The adventure, which started in one hotel some 25 years ago, now employs around 17,000 people across the Nordic countries and has more than 200 hotels. Within and around the hotels there is a huge range of restaurants, bars, cafés, lounges, fitness centres, spas, meeting and congress facilities and event venues. This offers the opportunity to create truly memorable experiences, and the new Strawberry intends to take full advantage of it.

Strawberry represents a wide range of experiences. It is not only a hotel booking portal, but also offer all kinds of meetings and congresses, a wide range of restaurants and bars, spa and wellness services, memorable events and partner experiences, not least the numerous benefits we offer to all our members.

As a member, you will always get a head start on all our offers. The higher your membership level, the more benefits you receive. With membership, you get much more out of using our services!

Why join Strawberry?

First of all, it's free and easy.

Plus, you get all the great Strawberry benefits:

  • Earn points every time you stay at one of our 200+ hotels.
  • Save 5-15% on your next hotel stay when you book every time you stay at one of our 200 hotels.
  • Get a free cup of coffee and a range of restaurant benefits from all over the Nordic countries.

As you move up the membership levels:

  • Free room upgrade subject to availability
  • Possibility for late check-out at 2pm
  • Possibility for early check-in

New Strawberry benefits:

  • Use your own membership benefits when booking a room for a friend or family member at the same hotel you are staying at
  • An exclusive benefit for our partners' events across the Nordic countries.
  • And much more!