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21 January, 2021

Monocle Shop at Hotel St. George is a Nordic first

The Reading Room of St. George Bakery invites visitors and residents to sit down and browse newspapers over a cup of coffee – followed by a visit to the first Monocle Shop in the Nordic countries.

Monocle Shop at Hotel St. George is a Nordic first

The international world of Monocle

Monocle is a lifestyle magazine, founded in 2007 by Canadian entrepreneur and Financial Times columnist Tyler Brûlé, which focuses on international phenomena, events, culture, fashion and design. With readers and community members from around the world, the magazine reports a print run of 150 000.

Two new yearly publications have recently joined the Monocle family: The Forecast and The Escapist. Each issue of The Escapist takes a closer look at ten different travel destinations.

Monocle is perhaps best known for its Quality of Life Survey, which lists the world’s 25 most livable cities every year. Munich topped the 2018 list, while Helsinki came 10th.

Monocle's leather pouches are classy presents

Reading Room is for relaxation

Besides design, Monocle and St. George share a love for traditional print media. Not only is Tyler Brûlé a sworn supporter of non-electronic reading, but the ever popular Monocle was founded in the midst of the biggest print media crisis in history.  

The back room of St. George Bakery is a mobile device free zone, fully dedicated to reading newspapers and magazines. A wide range of international design, art and lifestyle magazines helps keep the mind off the bustle of social media.

Monocle Scent Three: Sugi
Monocle Scent Three: Sugi

A shop and showcase for Finnish design

The story of Monocle Shop began in 2008 with a pop-up shop in London. Today there are shops all around the world, from New York to Tokyo, Hong Kong and Los Angeles.

The first Monocle Shop in the Nordic countries can now be found at Hotel St. George.

The product selection of the shops is carefully curated, reflecting Tyler Brûlé’s quality conscious and cutting edge design ideology. The Monocle Shop selection only comprises premium brands such as Garçons, Delfonics, Porter, Revo and Rimowa.

Nikari is represented at Monocle Shops

Finnish design is represented at Monocle Shops by the woodworking factory Nikari from the village of Fiskars, which produces furniture from local timber. Nikari’s furniture combines uncompromising design with tradition and a contemporary outlook.

While enjoying a quiet moment of reading, St. George Bakery provides the perfect opportunity to be wowed by Nikari’s products, with which it has been furnished.

Photos: Mikko Ryhänen, Tuomas Lindgred
Published: Oct 2nd 2018

Visit the first Monocle Shop in the Nordics

St. George Bakery, the Reading Room and the Monocle Shop are open every day.

Address: Yrjönkatu 13. Welcome!

See opening hours for Bakery & Monocle Shop

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